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What is SEO in Digital Marketing?

Digital Marketing refers to the use of internet and digital technologies to create a market for products and services by promoting them using digital platforms. Digital Marketing can be done using desktop computers, laptops, mobile phones, and other similar devices.

The full form of SEO is Search Engine Optimization. Employing SEO strategies plays a huge role in helping businesses increase their reach and attract their target audiences. SEO is the process of enhancing the quantity and quality of traffic to the website through spontaneous search engine results. When potential customers and clients use Google or other search engines to look for certain products or services, businesses want to make sure their firm is listed in the SERPs or Search Engine Results Pages to discover their firms.

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SEO tools help examine the ability of web pages to rank high in SERPs. They provide insights into the SEO competition and also provide data on inbound links and keywords. With the help of SEO tools, businesses can track the overall performance of their websites. It can help businesses in identifying opportunities and their shortcomings that might be preventing their websites from ranking in the SERPs. Digital marketing courses help understand the importance of SEO and as for residents of Gurgaon, the best digital marketing institute in Gurgaon is just a click away.

On-site SEO

On-site SEO or On-page SEO refers to optimization of SEO elements on a website to rank higher and attract relevant web traffic.

This can be achieved by-

  • Aligning the content of the website with search engines, thereby increasing the relevance of the webpage.
  • Use common subheadings
  • Using keywords that the potential customers use to find certain products, services, and answers on the internet.
  • Keyword placement in content titles, descriptions, and tags is critical for SEO. Content must not only contain keywords, but it must also be compelling, relevant, and original.

Local SEO

Local SEO is a type of search engine optimization that makes a company more prominent in Google’s local search results. Local SEO has become critical to the success of local marketers and businesses that sell local goods or services.

Local SEO can be improved by-

  • Using local keywords.
  • Claiming directory listings
  • Creating the business pages on Google My Business and Google Maps, for example.

Off-Site SEO

Off-site SEO, also known as off-page SEO, is the optimization of SEO aspects outside of a company’s own website in order to improve rankings and attract relevant online traffic.

This can be ensured in the following way-

  • Building backlinks or inbound links as a website with a number of high-quality backlinks would normally rank higher. The three common types of backlinks are- natural links, manually built links, and self-created links.
  • The factors that should be considered regarding the backlinks are, the popularity of the backlink, trustworthiness of the backlink, anchor texts being used, the number of other links on the page being linked, the authority of the page, and domain being linked.

Importance of SEO

  • SEO helps improve the ranking and visibility of a website on SERPs and as a result, attracts potential customers.
  • SEO enhances the organic search engine traffic, resulting in an increase in the number of daily visitors to the web page i.e., increased web traffic.
  • When it comes to providing a great website experience, SEO and UX go hand in hand.
  • A well-optimized website is more likely to attract potential customers and generate more sales. SEO is important for the success of a business or a brand because it helps to attract non-paid online traffic to a website.

According to Eli Schwartz, author of the contrarian book Product-Led SEO, “…too often, SEO efforts begin with only a list of keywords, developed by the marketing team or founders based on their own expertise of the product.” He emphasizes the concept of product-led SEO, which means that instead of relentlessly selling a product, businesses invest time and resources into improving it so that it speaks for itself.


1. What are backlinks?

A backlink is a link from one website to another. Backlinks of high quality can improve a website’s ranking and visibility in search engine results.

2. Will blogging help SEO?

Writing high-quality blog entries on themes that are relevant to the target audience can have a significant impact on how well a website performs in the search engines.

3. What is anchor text?

The clickable text in a hyperlink is called anchor text. The anchor text, also sometimes referred to as link label or link title. The words that form the anchor text are used by search engines to determine the page’s ranking.

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