It is now a known fact that the business or trend of Instagram influencing is slowly turning into a billion-dollar industry. All brands and products are investing in marketing through this fantastic way of directly reaching people.
The more personal and up close it is, the easier it is to keep count of the product’s value. Hence brands are opting to use Instagram and its influencers who maintain a bond with their Instagram followers.
This also becomes an easy process since the customer community is pretty much ready-made. When we follow a personality due to their particular style or the topic they preach about, together we form a community with similar thoughts.
Hence when a brand picks an influencer, they get direct access to the whole community altogether as everyone shares the same interest now. Hence a brand approaches an influencer with products they already relate to.For example, a fitness influencer will get chances to promote fitness-related products as the followers of that influencer would have the same interests. And the possibility of them buying these products increases at a whole new level.
There is no more a blind arrow but a clear targeted audience that helps the work gets done faster.
Who is an Instagram Influencer?
Isn’t it true that recently with many other millennial terms, an Instagram influencer is also one that has caught the limelight now?
Previously when people had finally started exploring the world of Instagram, people blogging purely did it out of interest and reachability to the other people. All they wanted to do was share their daily life or unique events that take place, and sometimes sharing even a sense of style.
With time this salient interest of people made them realize the number of people who are interested in keeping a check on them. And even eagerly wait to know about everything that goes on in their lives.
Over time celebrities have become overrated. But Instagram influencers are now in the spotlight as they are normal people who have just come out to share their ideas, style, and even tips. They just seem more approachable to people and easy to relate to.
This is the reason many of them even choose to stay the most real on Instagram. This way they get to attract followers who can easily relate and would want to get inspired.
What Instagram followers mean to an influencer
Instagram too, now offers plenty of features to support the influencers to be more creative. Their algorithm also changes from to time to keep influencers more genuine.
From the time, when an influencer starts and slowly becomes a public personality with a brand of their own, it is quite a long journey. And when finally the time comes when brands realize the approach one has or the capability of influence one as they use them.
It gets easier for brands as they are provided with an already established community that they can directly approach.
Instagram influencers are thus judged based on their follower count as it directly showcases the reachability they have with the world. It becomes quite an important reason to maintain the bond with their followers in such a way that they trust the influencer they follow.
Personality and relatability are what drives the followers towards an influencer. They must be honest with their followers and create content that stands out.
The Instagram followers of an influencer are like a family to them who they speak to about everything ranging from beauty products, reviews, personal talks, experiences, and even fitness routines.
How can you earn money with Instagram followers?
By now we know that it is the reachability that drives brands towards an influencer. Since it is they, who will connect them with their target audience.And Instagram influencers do a great job in communicating a brand’s product or moto in a way that relates to the followers. They have the availability to create any sort of content that can do the job of communicating a brand that has partnered with them.
They do a very flexible job of spreading awareness, promoting products, and giving people this curiosity of experiencing the brand at least once. Since either way the influencers are inspiring their followers, the brands pick this to their advantage use that communication to promote.Instagram influencers deserve to be paid a great amount as they make the job easier for all sorts of brands. And this sort of sponsored content is kept pretty transparent by all influencers as while they inspire their followers they also make sure they believe in the product too.
This is done to keep the trust intact between them and not let their followers believe that they promote content that provides a better deal.Although it depends on how the brand looks at an influencer and cares more about reachability and engagement. It does take min 15,000 followers to attract brands and to get them to promote their content through you.
How many followers do you need to earn money through Instagram?
There is no specified or partial number of followers one needs as they range from 1000 to million.Top celebrities are also influencers who have a superior audience. But it is not content specified. Whereas the case of micro-influencers with a follower count ranging from 1000 to 100000 may not have huge reachability, but their content might speak more to their followers.
Since many choose to produce content-specified work, they get to have a close-knit community of similar thoughts. Having less number of followers also becomes an attraction for people looking for new influencers to follow. It has become everyone’s belief that someone who is underrated, could be producing more quality content than many others.The concept of relatability then comes into play as one would like watching someone similar to them take a path of success.
To sum up, many times more than the reachability, the amount of engagement an influencer can produce with a minimum number of followers wins a bigger advantage.