Social Tourism And Its Impact On The Economy

Travel and tourism are some of the most significant global economic determinants. For 2019 it was providing about three hundred million workplaces. It assists destinations to overcome poverty, improve economic conditions, and supports diversity by providing opportunities to various types of minority groups such as the disabled, minorities, youth with no working experience, women. This diversity relates to race, gender, culture, religion, and health conditions. For example, tourism has employed two times more women than other economic sectors. Moreover, more than half of the employees represent women. Other than that, multiracial presence is also high between employees. However, all these economic advantages are at risk due to the impact of COVID-19 on the sector, so today, it is rather challenging to recover from existing losses and avoid potential ones.

Tourism Creates A Lot Of Jobs

Globally, it even outnumbers the financial sector, medical, and aesthetical services in terms of employment. Moreover, several countries highly rely on tourism income, so they would suffer some significant losses during the pandemic, for example, Caribbean islands, where 60 to 90 percent of employees work in the tourism sector. Other notable leader countries are the US, China, Germany, and Mexico. 

Tourism Nowadays

In 2021 it is not easy to maintain visitors and customers for even popular destinations, so even those that provide a relatively safe and Covid-adapted environment struggle to gain public attention. The reason might be the lack of exposure. However, luckily, demand on social media rises every day, and more advertisers try to spread the word about their services through online advertising. To gain quick followership and response on social media you can refer to assistant websites like SubscriberZ, as it grants fast and safe experience not only for tourism but also any kind of business. 

The Social Progress Index (SPI)

SPI is a comparative measure of the quality of life that does not envisage economic variables. Instead, it measures three variables of progress: natural human needs, overall wellbeing, and opportunity. On this scale, from zero to a hundred, the average global rate was 64.24 (from 2011 to 2020), which indicated that successful development in the travel and tourism sector can help with the creation of opportunities and improves general well-being. Thus, if individual countries can open destinations for international visitors, they attract significant investments for local manufacture, and even new businesses start to open up. Accordingly, higher competitiveness has positive effects on creating jobs and the quality of services, education, and medical services.

Definition Of Social Tourism And Its Services

Social tourism is a process that encourages people who are economically weak or unstable to take part in tourism-related activities. It usually spurs the participation of unincluded people who have no access to benefits that are available to the majority. The disadvantaged are targeted and classified; they mainly include disabled, older citizens with health issues, or others. These corresponding groups change through time and nations. Social tourism aims to increase engagement rate through different means such as universal benefits. However, these kinds of products are general, have the same benefits for the majority and non-disadvantaged groups.

Other Types Of Services

Social tourism offers products adapted for customers, such as health-related shelters or support services, which include medical institutions for people with chronic health issues or a set of activities that aim to provide certain social benefits. In this case, customers are carefully targeted. Many marketers also find that there is an appeal of multilevel marketing for tourism through social media websites. Another type of social tourism also gives economic aid to travel and tourism for qualified groups. These activities are mainly focused on creating economic benefits for the host country or a group. This time disadvantaged people are not targeted, but the potential customers are, as when they are attracted to economically petered countries, they raise the host’s sales and employment rates.

Right Or Privilege?

Can social tourism services be considered a luxury? Or is tourism part of social activities? If yes, why? How is it different from other luxury items and activities? One might say that everyone has a right to rest in a different environment, but of course, access to leisure activities is not considered a right universally. The social character of tourism depends on various ethical principles of different societies. Most ethical theories state that every citizen should have the same rights in terms of the law. Thus, if someone who is not disadvantaged cannot benefit from social tourism, then nor can the disadvantaged group. If it could, they would not be equal before the law. Thereagainst, society can be seen as a combination of individuals whose unique features are created by the environment, and societies are obligated to help their weakest members. This theory sometimes is considered a part of the modern ‘socialistic’ approach. Meanwhile, the first, equality-based approach is often seen in classic liberal theories, which state that societies should not consider charities as obligatory but instead create equal opportunities for all to develop their wellbeing safely.

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