Today the internet and social platforms represent an essential part of users’ lives, from shopping to entertainment and education. It also became necessary for businesses, especially for small ones, as it is widespread among customers.
Now a majority of brands and companies use social media to provide their relationships with consumers. These networks even transform the company’s operational ways, enabling them to share any kind of content with its audiences. Moreover, it can be an effective tool for competitive marketing but, the question is, what is the maximum extent for effective use of social media as a marketing strategy. And how can one apply marketing principles through social media?
However, It is not only offering a wide range of opportunities but also holds considerable challenges for employers. Small businesses usually need social media networks to spread their names, create decent reputations, communicate with customers, get their feedback and improve their product development in accordance with it.
Thus, social media allows small businesses to provide marketing activities
despite having limited financial resources, lack of experience and staff, and
strict competition with large business organizations. However, due to the
redundant information on the internet, it is not easy to achieve rapid social
media exposure even with experienced marketing specialists. That’s why most small or newly established businesses ask for outside help. Social media
services like Subscriberz provide fast growth on social media and safe experiences as they follow various social media platforms’ rules and terms of services.
The Theories Behind Online Social Networks
These are connections and society, and social media
is a combination of promotion, information, and entertainment. It can also be
consumer-generated media, new-generation media, or citizen media. (Sometimes active users of social media are called “netizens.”) Several psychological theories explain social media prominence.
Social Cognitive Theory
People learn from observing others’ activities and reproduce the ability themselves if they have a physical and mental capacity to do so. So when people see someone else getting profits from a particular behavior, they will behave the same way. Moreover, people tend to imitate those of their liking.
Media Richness Theory
Communication is the key to negotiation. Thus the more perfectly a medium can transfer a message, the richer it is. During communications on social media, customers view companies as whole entities and do not consider them as branches. Thus, they expect responses about any issues from companies themselves. This urges them to focus on customer satisfaction, consider their opinions and improve services.
Economic Laws Behind Social Media
Metcalf’s law indicates that the Value of a network goes up with the number of connected users. Reed’s law is a mathematical explanation and states that network value increases when new groups are formed.
Evans law – according to this theory, a network’s Value raises when the group members form connections with each other individually.
Small businesses consider implementing social media into their marketing strategies to raise awareness of their brands and newly-produced goods. They also communicate individually with potential customers. By addressing Evan’s law, we can say that social media helps small business owners to succeed by sharing individually with a group of people. In terms of social media, this process is called “micro-blogging.”
The Motivation Behind Micro-Blogging
Preservation of response
The rate may be time-consuming, but small businesses see profits in understanding consumer demands. They also build connections with people who have the same interests on the market.
Strategy Based on (AIDA) Model
(AIDA) model, which can be defined as Attention, Interest, Desire, and Action, is often utilized widely in marketing activities; however, its highest possibilities for social media remain unfamiliar as social media itself is not easy to study. In this model, The main actors are customers and service. And if implemented in digital media it focuses on three things: forming a connection with customers, and creating reciprocal value with customers
Challenges That Are Solved By Social Media Marketing
Limited financial resources, which hinder entrepreneurs from growing their businesses rapidly. An inability to employ a marketing manager or other staff. First, Social media allows companies to connect with customers in more cost-effective ways than traditional marketing tools. This gives small businesses opportunities to compete with bigger ones, establish their brand and identity, and achieve successful market positioning.