Every day, approximately 1 billion hours of YouTube videos are viewed by people all over the world. It’s currently the world’s second-largest search engine and a valuable tool for both brands and creators. The YouTube algorithm is the recommendation engine determining which videos are suggested to YouTube’s two billion-plus users—knowing how these unique algorithms work is critical to acquiring and retaining an audience since marketing is algorithms on practically every publishing channel. It developed a course for creators on how to be recognized on the platform, which takes them through the more refined elements of increasing their network exposure. The YouTube algorithm explains how to improve your video’s ranking on the platform.

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2005 was the year of the first video uploaded to YouTube. After 16 years, approximately two billion individuals visit YouTube every month to watch videos they enjoy. However, YouTube’s decision-making process for what video to serve up has evolved dramatically over time.

  • Views were tallied from 2005 to 2012. Creators might utilize this technique to refresh the page and use clickbait names to attract more views.
  • From 2012 to 2015, watch time was crucial. Long-viewing videos were amongst the first recommendations and on the main page.
  • YouTube debuted Deep Learning in 2016. YouTube uses information about viewers’ viewing habits and satisfaction levels to create a tailored stream of recommendations.
  • From 2017 to the present, it has operated on four pillars: remove, raise, reward trusted sources, and reduce the spread.


YouTube keeps track of how engaged its users are with each video they watch. They pay attention to the videos each user watches and which videos they don’t watch. The algorithm serves out the most relevant, personalized material to YouTube users in five separate sections: Home, Trending, Notification, Subscription, suggested videos, and search.


Keyword relevance and engagement metrics are the two most essential elements that influence your video’s search ranks. YouTube considers how closely your titles, descriptions, and content match each user’s search queries when ranking videos in search.


When viewers go to the home page, they see videos from their subscriptions first, followed by suggested videos based on their previous viewing history and the performance of the videos.


They want to give each of their viewers the most relevant, individualized recommendations possible. To do so, they look into the users’ previous activity and locate hundreds of films that might interest them.


When ranking videos in this section, YouTube strives to strike a balance between popularity and novelty; therefore, they pay close attention to view count and rate of view growth for each video.


Subscribers who watch your video shortly after it’s published are measured by a view velocity metric, which YouTube uses. The higher the view velocity of your movie, the higher it will rank.


Users can also receive personalized films via notifications from YouTube. Users can choose whether they want to get no alerts from a channel, some notifications, or all notifications. Asking your subscribers to hit the bell button next to the subscribe button is the only way to optimize showing up in users’ alerts.


YouTube can retain viewers on the platform for as long as possible and persuade them to visit their site frequently by assisting them in finding the videos they’re most likely to watch and appreciate.

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