The world of ecommerce is cruel and competitive and it demands entrepreneurs to always bring something new to the table. Unfortunately, not even a little bit of dwelling in the comfort zone is welcome. Any business that fails to make some updates from time to time is, unfortunately, marked as dull and usually gets left behind. Luckily, you are aware of that fact now and ready to make changes and we’re here to help you out.
Do a UI/UX makeover
A website is kind of like a hair style, you can’t have it for too long, otherwise it becomes extremely dull. Regardless of how well it used to fit you, at a certain point, you would feel the need to change. In the context of a business website, this feeling might first arise in your audience and not in your own team. This is why you need to be proactive and one step ahead. However, doing a complete makeover is not an easy task and we advise you have a whole team to help you out. If you do not, this action will require you to take some courses and read books in order to educate yourself on how to do this properly.
Keep it clean and simple
The important thing when it comes to a makeover is not to go overboard. This is much more difficult than it sounds. Usually, when we want to make changes, we end up with the urge to inform users about every single thing in the most elaborate way. Unexpectedly, this is not what users want or would be attracted to. It is a special form of modern art to figure out a way to say more using fewer words. Startby introspecting a bit and think whether you would be attracted by a website with concise content or one with a bunch of text. Sure, the one with more text may be more detailed and richer with content, but one does not have as much time to spend reading websites. A user would like to get the service or product they desire in the shortest possible time. This is why all content must be as concise as possible.
Use white spaces
Many people underestimate the power and importance of using white spaces. They are there to introduce clarity and elegance and it is definitely something worth having on your website. Moreover, white spaces contribute to the clarity of the content itself. They allow you to differentiate between topics by making separate paragraphs and placing a white space in between. It is a seamless way to make your content more fetching to the viewer’s eye without even trying too hard. If you don’t believe it, feel free to test this out. Create a version of your website with white spaces and compare it to the old one. Ask your friends and coworkers for feedback if you still have doubts, but you will surely see the benefits right away.
Write blog posts
Writing posts on a regular basis is a great way to keep people in the loop, even when they are not using your services. Having a blog shows that the work you do is more than merely a business venture. It shows you are deeply invested in the market and the hot topics of the industry. Your blog should be about current events and some interesting trivia. Try to make it interesting for your own target audience. If you don’t have a blog yet, choose a suitable blogging platform and get started. Once you do start, the most important rule you must follow is to post regularly. Otherwise, people will quickly lose interest. However, if you do post on a regular basis, let us say every Tuesday, for instance, people that fancy the blog will start to get excited about Tuesday and rush to read your new blog post. Not only that this will keep your current users engaged, but it will also attract a new crowd. Not to mention the fact that by reading the blog posts, your users are more likely to remember they need to order something from your website. So, blogging can actually contribute to bringing in more business.
Update product representation
Regardless of how much we are inclined to believe the utopian theory that quality is all that matters, in the real world, the situation is completely different. It is, in fact, the presentation that matters the most, especially for first-time users. If you are confident in the quality of your product and your services, it is high time you focused on the presentation. Product representation is extremely important to customers, especially when it comes to digital commerce. Check out the competition and see what is out there, but the essential idea is to use all the trendy ways to display your products as possible. FIrst of all, you need to make sure to give the users a 360 degree view of each item. This is particularly important for online shopping as the items cannot be seen live. Of course, make sure the quality of your images is as high as possible. What is more, you can even offer an augmented reality view so that people can virtually place the item in their own home in life size and see how it fits.
All in all, there is no strict recipe for success, otherwise everyone and no one would be successful at the same time. Different businesses and different audiences have a different way of functioning. You know how it is said that what is normal for the spider is chaos to the fly? There are also various outside factors we cannot affect that play an important role in the development of our business. This is why you always need to consider your own company and your own story before blindly listening to advice. As long as you stay informed and true to your own business, you will do just fine.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.