With around 90% wanting to see more videos to showcase brands, you can be sure that using an online video maker will have a positive impact on your sales. In fact, 78% of marketers claim that online videos have boosted their bottom line, according to HubSpot. The best part is that you no longer have to spend millions like in the old days because video editor tools are so easy to use and very cost-effective. Check this out for details on an award-winning video maker specially designed to support business marketing.
How an Online Video Maker Increases Sales
The good news is that an online video maker ensures you create high-quality output. You simply need to focus on the content and your distribution strategy. Here are some highlights to bear in mind before you get started:
- Easily download to social media
- Wide range of templates
- Use different video types
- Tell a story
- Optimize for mobile
- Leverage all channels
Today, social media is a big part of any marketing campaign. In fact, the ease of sharing through social media platforms is partly why online videos have become so popular. Of course, there’s also the fact that the human brain processes image much more quickly and easily. If you then combine these images with the right music tracks then you have potentially created a very powerful marketing online video.
Before you get started though, make sure you do your research such that you understand your target audience. How you use social media will change depending on demographics and geographic location. This is because some platforms are more popular than others in certain countries.
Wide Range of Templates
Of course, you should have an outline of what content and message you want to share. Nevertheless, there are hundreds of business templates to help you get started and spark your creativity. You can also upload your own images and customize as much as you like with the easy-to-use editor tools. Don’t forget that the video maker also allows you to include animations, music, and text or logos. You can therefore create a truly unique online video that connects to your target audience and makes them want to buy.
Use Different Video Types
As you might imagine, you can make a range of various online videos. These include explainer or demo videos as well as customer testimonials, amongst others. The trick is to use the right combination to keep content fresh and exciting. It’s also a useful way to create curiosity and hype. Furthermore, video maker tools are so easy to use and very cost-effective for making unlimited videos.
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Tell a Story
As well as different video types, you can also create a story that fits into your buyer’s journey. Ideally, you create an emotional link through any online video that you launch. Nevertheless, stories are particularly emotion-filled. For example, you can build a story around some central characters that might appeal to your target audience. Of course, you still have to grab their attention in the first few seconds. However, you’d be amazed at just how powerful can generate curiosity.
Optimize for Mobile
It might sound obvious but people are much more likely to share on their mobiles. Therefore, you need to make sure that your content is mobile-friendly. A good video maker will help you get this right though but it’s still good to be aware of this and to check when you download your videos. It might also impact your content because however big our phones are, they’re still smaller than computer or laptop screens. How can you, therefore, make your online video eye-grabbing, easy to watch, and exciting all at the same time? This is where some great business templates can help you. Essentially, they offer a wide choice of different animations, colors, and shapes for you to customize.
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Leverage all Channels
Social media plays a big part in any marketing campaign. Nevertheless, don’t forget about the power of your mailing list. If your existing audience likes your video then they will also share it. Moreover, it’s a known fact that people are more likely to pay attention if they’ve been sent something from someone they know. Then there’s also your website which might also have a following that you can leverage.
What’s Next for Boosting your Sales with an Online Video Maker?
Using online videos to boost your sales is all about content. A video maker then makes the creation easy and effective. You also get a great starting point with all the templates. Nevertheless, make sure you customize appropriately to suit your target audience with the right tone of the message. For example, do you want to be engaging and helpful or knowledgeable and trustworthy? Sometimes simply being human can also work wonders for a brand. Once you’ve made these decisions, then you can easily and quickly access your video maker, download your templates and then, customize away.