For those small businesses that are really looking to push on and grow to new levels, this helpful list of tips and tricks should be able to help them achieve that.
Join selling platforms
Even if a business already has its own website that it sells its products on, it should also consider selling on platforms such as Etsy, Ebay, and Amazon as well. The reason for this is because these platforms have such a large audience that visit them on a daily basis, so being on there opens a business up to so many more new customers. However, there is the slight downside that these platforms charge businesses fees for selling on there. These fees can become quite significant if lots of products are sold on there so this is an important thing to be aware of.
Use social media
Using social media platforms, such as Pinterest, YouTube, Facebook, Instagram, Twitter etc., provides a great tool for small businesses to reach and connect with their customers. Most consumers nowadays expect that an ecommerce business is on social media and so by not being on it could potentially raise some red flags that puts them off of making a purchase.
Offer different payment methods
By providing customers with a wide array of payment options it widens the market of who is able to make a purchase on an ecommerce website. The vast majority of online businesses, regardless of their size, now offer most of the major credit / debit card providers, as well as online options, such as PayPal. Some even allow for customers to make payments using cryptocurrencies, such as Bitcoin.
Write engaging copy
Website copy is the text that you read that may be describing what the business is or how to use the product that is being sold. The best copy is that which is highly engaging and encourages visitors to an online ecommerce business to make a purchase. It is worthwhile trying a few different copy writing styles in order to find one that best suits a particular type of customer. The copy on a website can also boost the ranking, meaning that the business shows up higher in the results on search engines like Google and Duck Duck Go.
Create internal links
Links between the various pages on an ecommerce website are known as internal links. They should be used to make navigating around a website easier so that customers can get to exactly where they need to be. Having these links can also help with SEO ranking, especially if they include certain keywords.
By implementing just a few of these things, small ecommerce businesses can expect to see a certain level of growth. When a business grows in size, quicker than what can be kept up with, then third party logistics (3PL) is something that ought to be seriously considered. Red Stag defines 3PL as a range of eCommerce fulfillment services that can include warehousing, order processing, shipping, and receiving.