Social media is undergoing explosive growth all over the world. With 4.2 billion users, it is a happy hunting ground for businesses seeking to boost their reach and engage their target audiences. However, even with many social media networks to choose from, Instagram has rapidly emerged as the first choice for businesses due to multiple reasons, all of them compelling. Find out why Instagram is the go-to social media for businesses, big and small:
Instagram Statistics That You Will Love
Instagram boasts one of the largest numbers of users; according to the latest count, its monthly active user base now exceeds one billion, half of which are active, every single day. According to Instagram, 90% of its users follow one or more business accounts, far more than any other social media network. According to studies, 83% of its users say that they discover new products and services on Instagram, and half of all its users report that their interest in a brand becomes more after seeing an Instagram ad. Testifying to the popularity of the platform, 59% of micro-influencers say that Instagram gives them the best engagement. If these statistics are still not enough to convince you to use Instagram, take a look at some of the more important reasons for choosing Instagram over the other social media networks:
You Can Access the Smartphone Generation
With more than half of all web traffic originating from mobile devices, almost all social media platforms have scrambled to develop mobile-responsive versions, however, you should never forget that, unlike the others, Instagram was developed ground-up for smartphones as a result of which, the user experience of Instagram remains the best. With recent studies revealing users spend around 4.2 hours every day on their mobiles, it is an opportunity that simply cannot be missed by online marketers. Little wonder that Instagram has over a billion monthly active users with half of them using Stories every single day. Since boosting the level of engagement can take both time and effort, you can get real comments on Instagram for a pittance to tide you over in the interim period.
Increase the Brand Reach
Even though the pace of growth of Instagram is slowing down due to its already huge user base, Instagram continues to pose a tough challenge to its parent, Facebook that has more than double its users. However, the 10 million advertisers on Facebook are having it tough. Not only is the competition for eyeballs stiffer but also the user profile of Facebook is older and therefore, less open to experimentation than the younger set of people who use Instagram. Moreover, recent changes to Facebook’s algorithm have made it more difficult for advertisers to connect with their target audiences. On the other hand, with just 25 million advertisers using Instagram, it is easier for new entrants to make their mark, especially if they are using then relatively new features of Instagram like Stories and Reels that have the potential of giving you huge brand exposure.
Share Arresting Visual Content
Everyone knows there’s nothing better to impress audiences than high-quality photos and videos. It is natural for businesses to use Instagram over other social media because Instagram has been centered on visuals from its inception. Businesses can extract a high rate of engagement with interactive visuals and a content management strategy geared to engage followers for building a loyal community. With its high rate of growth, Instagram is ideally poised to lift the brand awareness of businesses to the next level. Evolving an effective hashtag strategy can help the content to be discovered by users. According to research posts with hashtags achieve three times more visibility than those without any.
To Get an Edge with Instagram Stories
Faced with an information overload, discerning and smart users of social media, demand content that is credible and authentic says an IIgers digital media marketing advisor. To ensure that the content resonates well with the target audience, brands need to embrace the concept of storytelling rather than advertising their products and services. Storytelling by brands on Instagram has got a big boost with the launch of Instagram Stories. The content remains live for just 24 hours after which it disappears unless it has been saved by the users. The format has led to a great deal of excitement and expectation building among the audience. According to research, resulted in users spending seven to ten minutes more time on the app. Instagram Stories, with their more informal attitude, enable brands to connect better with their audiences. Reels, a TikTok copycat feature is also proving popular with businesses connecting with their customers.
To Increase the Rate of Engagement
Not only is the sheer number of users of Instagram impressive but also it has one of the highest rates of engagement that attracts businesses to Instagram. As brands are aware, the engagement level has a direct impact on the capacity of the platform to generate high-quality leads that convert to purchases better. One of the main reasons why influencers prefer Instagram is because compared to other social media platforms; their rate of engagement is far superior. According to one survey of over 2,500 micro-influencers, 59% reported that they considered Instagram the most effective in engaging audiences. However, given that careers as influencers are lucrative, brands must be careful to collaborate with credible influencers to avoid being taken for a ride by unscrupulous people with fake performance statistics. Getting to know the typical engagement rates of influencers in your business niche will give you a better understanding to help you weed out the pretenders and choose an influencer who is genuine.
At the end of the day, regardless of what you do on social media, it is the number of conversions and the ROI that are the true indicators of your marketing success. Even though Instagram does not have the reputation of being an e-commerce-friendly social media platform, it continues to deliver very high returns across industries and niches compared to its competitors like Facebook, Linked In, Twitter, etc. All in all, Instagram does justice to its reputation for being the number one choice of smart marketers.