BBA from IGNOU 2022-23 Admission, Syllabus, Fee, Eligibility, & More

Who doesn’t want to be the boss and manage their own company one day? Everyone has a dream of building their own small business even if it is a hand-made small scale business. But, knowledge of the business is one of the most advantageous decisions of your life. So, BBA is a graduation degree for students that want to make a career in management. It enables students to understand the fundamental concepts of business management and the corporate world. In the following article, you will get to know how to complete their BBA from IGNOU.

Therefore, BBA is one of the most popular and sought-after undergraduate courses by students of all streams(Science, Arts, and Commerce). Besides that, students also can choose to pursue BBA in distance mode and complete a BBA degree online. And you can complete your graduation in one year.

However, completing your BBA degree from a reputable institute plays a vital role in students’ careers. Hence, students willing to pursue their BBA degree online can enrol for an online course for BBA.

Additionally, in the following article, you will get to know about the IGNOU BBA fees, course details, specializations of BBA in IGNOU, and career options after BBA graduation.

About BBA Degree Program

BBA or Bachelor of Business Administration is an undergraduate degree program in management. The duration of the BBA degree is three years. In this degree program, students gain expertise on the skills such as communications skills, critical thinking, negotiating, marketing skills, entrepreneurship, and various other essential skills.

But, not all the students are able to pursue their graduation courses in regular mode for some reason. Therefore, IGNOU offers a BBA degree or graduation complete for students in distance mode. Hence, students can complete their BBA degree in online mode from IGNOU.

Overview of IGNOU (Indira Gandhi National Open University)

Situated in Delhi IGNOU is one of the most reputable and elite distance education colleges in the country. The IGNOU is approved by the UGC-DEB. Also, IGNOU belongs to very few colleges that have received the highest rating of A++ grade by NAAC.

Therefore, enrolling for one-year graduation in distance education at IGNOU can be a worthwhile decision for students. Additionally, students can also opt for a one-year diploma in BBA specializations. Furthermore, the fee of the BBA degree course at IGNOU is around 27,000-30,000.

BBA Specialization In IGNOU

There are many specializations in the BBA degree course. However, IGNOU offers the two most prominent specializations of BBA degrees. So, below are given the full details about the BBA specializations at IGNOU.

BBA In Retail Management

In BBA retail management students get introduced to the comprehensions of operations, marketing, retailing, staff management, and purchasing. Therefore, candidates get plenty of job offers in big retail stores once they attain their BBA degree in retail management.

BBA In Service Management

BBA in service management aims to develop the qualities such as leadership, managerial, and entrepreneurial skills in the candidates. Therefore, students learn about managing a large set of operations. As a result, BBA service management graduates have innumerable career prospects in supermarkets, movie theatres, supply chain companies, and others.

Syllabus of the BBA Degree at IGNOU

Below are mentioned the semester wise syllabus of both semesters at IGNOU:

BBA Retail Management Syllabus

1st Semester

Basics of Economics, Basics of Financial Management, Principles and Practises of Management, IT Concepts, Retail Environment, Environmental Studies.

2nd Semester

Basics of Marketing, Buying, Merchandising & Category Management, Business Statistics, Basics of Logistics & Supply Chain Management, Basics of Operations Management, Business Law.

3rd Semester

Retail Sales Management, Statutory & Legal Compliances in Retail, Vendor Management, Store Location Identifying, Design & Layout Planning, Research Methodology, Retail Sales Management.

4th Semester

Franchisee Management of Profitability, Basics of HRM, Entrepreneurship Development, Warehousing Management, E-Business, Store Operation Management & SOP Implementation.

5th Semester

Brand Management, Visual Merchandising, Family Business Management, Basics of MIS, Digital Marketing, Brand Management.

6th Semester

Risk & Insurance Management, Business Ethics & Governance, Introduction to Mall Management, Retail Strategy, Customer Relationship Management, Logistics Information System, Retail Strategy, and lastly internship.

BBA Service Management Syllabus

1st Semester

Basics of Marketing, Basics of Marketing, Written Communication Skills, Basic IT Skills, and Internship Report.

2nd Semester

Understanding Customer Requirements, Foundations of Services Marketing, Focus on the Customer, Communication, and Soft Skills.

3rd Semester

Basic Quantitative Techniques, Understanding Human Behaviour, Environmental Studies, Advanced IT Skills.

4th Semester

Service Quality and Improvement, Introduction to Service Operations, Service Design, Advanced IT Skills.

5th Semester

Economy and Services, Delivering and Performing Service, Managing Service Operations – I, Data Processing and Reporting.

6th Semester

Managing Service Promises, Managing Service Operations – II, Service Entrepreneurship, Research Process.

What Are The Employment Opportunities After Completing a BBA Degree From IGNOU?

  • Sales Executive
  • Lobby Manager
  • Assistant Retail Manager
  • Store Manager
  • Marketing Executive
  • Floor Manager

Apart from that, candidates can apply for the job in both the private and government sectors. Also, students can opt for an MBA degree in their postgraduate degree program.


IGNOU is a well-known institution that provides several affordable courses in distance mode. And the university is recognised by UGC & DEB authorities. Hence, any course from this university is fruitful and can get you a good job. So, have a look at the above information. BBA is a famous group with a good percentage of recruitment.

Besides, you can get a job in the government sector as well and go for higher education like MBA or PhD.

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