In today’s time, Amazon dominates the global e-commerce industry. It is the world’s largest online marketplace; more than a quarter of sales in Japan and nearly 40% of sales on all US-based e-commerce sales take place here.
Since the platform has a huge customer base, brands and companies need to devise and come up with the best tactics and strategies that can help them stand out from their competitors and increase their sales and revenue. In this article, we will provide you with some amazing tips that can help you do the same.
Tips And Tricks To Drive Sales And Increase Revenue On Amazon
Here are some tips and tricks that will definitely come in handy if you want to increase your sales on Amazon:
- Be Resourceful
You do not need to be reminded that competition on Amazon is nothing short of brutal. New brands are created and get fizzled out of the competition almost every day. If you want to beat your competitors and stand out as a prominent entity in your niche, you need to attract your target customers and boost product awareness.
As a brand, you need to think about the value that you are providing to your customers. Look for content that can help educate people and also aligns with their hobbies and passions. Setting up a blog on your website where you can share these thoughts is a great move. Write about things that people have about your particular niche or even your brand.
You can also capture the email address of your readers and send them nurturing leads via proper email marketing tactics. Make use of automated tools to capture their email addresses so that you can send them content-focused email drips to keep educating your leads and eventually convert them.
- Ask Influencers For Additional Help
Another great way to boost your sales and increase your revenue on Amazon is to get some help from famous influencers in your industry/niche. When it comes to online shopping, customers tend to spend a lot of time researching the brands and the products before deciding to purchase them or not.
Additionally, these customers will also look for reviews from family/friends as well as recommendations from social media influencers. If you want to boost your sales, particularly during the holiday season, you can ask a handful of influencers who have a large number of followers on Facebook, Pinterest, YouTube, Snapchat, or Instagram to help you out.
There are various ways to get this done. For instance, you can make use of influencer network tools like Famebit and GrapeVine to connect with the influencers on various social media platforms. Or, you could also connect with them manually (via email) and offer them payment for creating and sharing sponsored content about your products.
- Know Your Amazon PPC Terms
If you are new to Amazon advertising, there are certain Amazon PPC terms that you need to know about. Let us look into some:
- Pay-Per-Click: Amazon makes use of PPC Ads. This means that users will bid on the terms to appear on the search. This means that the ad spot for particular search terms will be given to the highest bidder. Each time a customer taps on your ads, you pay Amazon the amount that you bid on a search term.
- Conversion Rates: As the name suggests, this is the number (or percentage) of clicks that convert into sales on your ads.
- Impressions: This is the number of times your customers have seen your ads.
- Clicks: This is the number of times your customers have tapped on your ads.
- Ad Cost: This is the cost of the total money that is being spent on the ads.
- CPC: This is the amount of money that is paid for each click on the search term.
- Ad Rank: This is the order where your ad appears on the Amazon SERPs; Amazon makes use of the A9 search algorithm to rank these ads.
As you can see, these are just some of the many PPC ad terms that you need to understand and get familiarized with. Understanding these terms will help improve your PPC strategies significantly.
- Drive Reviews
As mentioned previously, online consumers will often look for reviews when they are purchasing a product. If you get a good review, it can fuel your sales for several days. On the other hand, bad reviews can negatively impact your sales; however, they are also very important since it shows that you have received reviews from genuine customers.
Reviews matter a lot if you successfully want to drive sales, which is why it is important to place strategies to get more reviews from your customers. For instance, you can follow up with your customers via email. There are various email market tools, like Olifant Digital, which can help you send emails to those who have purchased your product and request them to add a review about it. Or, you could do the same on your social media handles.
However, always remember that you should not pay your customers to write good reviews about your products. This also includes giving away your products for free in exchange for positive feedbacks.
- Write The Best Product Descriptions
One of the reasons why your products are not selling on Amazon is the language and copywriting are not compelling enough to get your customers excited or motivated enough to buy them. Even a few simple changes about your product descriptions can dramatically increase your sales and boost your revenue.
If you already have written a description, you do not have to change a lot at once. Start by adding the keywords in the headings and the body. However, be careful if you rewrite the product description all over again; doing so could have the opposite effect on the sales.
With the help of these tips, you should be able to drive more sales on Amazon and significantly increase your revenue stream. If you have any questions related to this article, feel free to drop them in the comment section below.